My typical suggestion for other people is Ubuntu Gnome, because it provides them with the "just working" Linux, and most people I've talked to enjoy Gnome more than Unity.
As for regular Ubuntu, I'm not really a fan of their recent bouts of Not Invented Here Syndrome. Everything has to be made by them, for absolutely no reason. And they tried to belittle Wayland, and make up blatant falsehoods to do it.
If they were willing to focus on making ONE really, really good product, and push that towards consumers, instead of spreading their focus everywhere, I feel like they'd have a much better core product, Ubuntu Desktop (with Server out there, too, because it's not difficult to decouple the GUI stuff).