Because they have some decent points about how the interviews they've been in have been flubbed by the people conducting the interview, but they seem ENTIRELY inconsistent with my experience at any place I've interviewed ever, and I don't think it's my experience any time I've conducted an interview either.
Maybe I'm just not working in the wrong part of the industry? I mean, I think I've gotten some variety in interviewing, like: Silicon Valley - a small-to-medium networking software startup, and a small social media startup. Seattle - Amazon. NYC - Bloomberg, a tiny mobile-software company, and a medium-size very-late-stage media startup.
... and they all have about the same in-person technical-interview processes, which is to say, a little bit of talking mixed with a series of exercises like: here's a toy question, go solve it for us. I say "okay, here's what I'm thinking, X Y and Z, this what you mean? do you care whether it's built more like this or more like that?" start throwing some code on a whiteboard, etc etc
