The only way this initiative will therefore accomplish access to the Internet to people without it seems to be in increasing the profit margin to the local telco. How? Through vertical integration. What does that mean? Get free Facebook with your phone. What's so bad about that? Goodbye, net neutrality in developing countries.
I'm leaving the morality judgment for others, and it's far from straightforward that this is a bad thing. But I'm rather more inspired by Google's Loon as actually having a positive impact on the developing world than this here thing.
Basically, 3G, 4G, the lot, is no good for large amounts of data. The percentage of mobile traffic of total traffic is actually dropping here in Australia - mobile data is being thrashed by fixed line services. Fixed line is growing 50% while mobile data would 10% every 6 months. And Loon acts more like a fixed line service than mobile data.