This is the way people are going to make websites in the future (except techies like you and me). They're just going to pop open a site like clutterme and CLICK AND TYPE. Do you know how much easier that is than WYSIWYG editors like Dreamweaver? It takes a sophisticated 15 year-old to work Dreamweaver. On the other hand, my MOM could do this, hell my Grandmom, hell: my dead Grandmom. No HTML elements, no uploading, some slick GUI voodoo-magic. That is soooooooooooooooooo Fuckin' cool.
Add links. Ditch the social networking shit. Make it less kiddie (or make one for the kids and one for the adults). Bingo. Good-bye Dreamweaver. Hello THE de-facto place to make a website.
This could seriously rock the world, man.
