I feel like this could end up creating, in effect, a Pandora for clothing and physical products. With the data they are collecting alomg with previous purchasing behaviors this could really give a product like The Fancy a run for its money.
This is cool. I actually did something similar for a Zappos/Twilio API contest where we had people playing a price comparison game (similar to what you would see on the Price Is Right), with the data being used by brands to check which product images worked the best or to test what price points people are expecting of certain products. Seems like an area you all could get into also.
It's shocking that physical products don't go through the same amount of testing as web/digital products. It's an extremely important stage of product development and it's great that companies like Crowdery are making that more accessible.