Should be titled "In my tiny world, all companies provide software services over the internet".
I've noticed this attitude across HN, and articles it links to. In particular, "startup" refers to a particular narrow breed of dotcom-bubble style company. I develop for a technology startup that uses custom software to help accomplish its (unique) manufacturing goals. A lot of what I read on HN is relevant to me, so I find it quite irksome when I come across a post that doesn't even acknowledge the existence of a company like mine.