Why? Before I roasted my own beans, I was pretty much interested in the output of a specific local roaster. They source the beans, choose a specific roasting profile, are there to answer questions and guide my choices, take feedback (the Costa Rican was under/over roasted for my taste, and so on).
That is the kind of relationship and connection I want, if I want one at all.
That is all being replaced with some content on a website, roasted by some person you select, with beans that you select? Sorry, I doubt you are as good at bean selection as the roaster you are bring the beans to. I could be wrong about that, but I'm trying to give input as a huge coffee nerd, and a potential customer. I just don't care about a blog and pictures about where my beans came from. And then I think about the economics of it. You are acting as a middle man, meaning you need to get paid. I surely don't want to pay you to do selection that my own local roaster already does very well. I don't see any value in what you are offering.
That probably seems very negative and "snipe"y, but I think you are going to dump a ton of time and money into something that really isn't going to be successful.
Edit: as I said, I now roast my own coffee. I buy from Sweet Marias. If, for some reason, I hunger for knowledge about the source of my beans (and, I stress that I don't), I can just go to their website and read about it for free. For example: http://www.sweetmarias.com/coffee/full-description/bolivia