Which exist only due to the exact reason I described.
> The point is that even if I have never visited Facebook, they more than likely know a lot about me already, unless explicitly going out of my way to stop it.
Well, that's not what I was addressing. "Going out of your way to stop it" is simply becoming educated about what exactly it is we're doing when we use the Internet and societal institutions. Being prudent about what we enter into a form(either real or virtual) is key.