Is there a site with names and photos of the trolls and their lawyers? Might be interesting for trollingeffects. SOBs gallery.
Virtually every time a company has fought back (and a decision has been reached)[0], the troll has lost. However, it costs companies (especially startups) a LOT more money to fight back. Many roll over and pay instead of fighting, and the trolls make their money.
There is a new law in the works [1] that aims to make the trolls pay the bills in the case the company fights back and wins. This will make trolling very expensive, now that companies can fight without worry of being shut down due to fees.
[0] Sadly, many companies run out of money before this point. [1] http://www.govtrack.us/congress/bills/113/hr845
Each time I see a patent trolling thread it makes me so mad.
I might also suggest a section of trollingeffects.org called something like "What We've Lost." Meaning, a catalog companies that have shut down, people who have been unable to pursue ideas, expenses that have been passed on to consumers, etc. Use stories. Make it concrete. Clear. Poignant. Because, at the core, that's what all of this is about. What we've lost and what we'll continue to lose to these assholes.