"None of these were considered open."
I would say they are now, because of this:
"Before Apple's app store most software was distributed directly to customers."
Most discussions I see on the net these days are about free markets vs privately regulated markets. Windows and Android and Mac OS X belong to the former, while iOS and the XBox to the latter.
Should people provide products and services to other people, maybe with some government regulation? Or should a few private companies control and regulate the distribution? Would the world be a better or worse place when Microsoft had the power to prevent the distribution of Web Browsers?