Not sure if I'm a fan of making decisions like this via a/b testing, but we'll see how it turn out.
http://lurnq.com/lesson/Decoding-Marissa-Mayer/section/Maris...
I think I've found a leak of the final winner:
Their old logo looked very outdated. Apparently there are 30 days until we see the final new one (?!) so I'll reserve judgement, but a little rebranding could be good for Yahoo at this point.
Keep in mind that the majority of Yahoo's consumers are people who have Yahoo as their home page.
However, it's not as obvious what branding message it's supposed to convey. Unfortunately, my first thought was something like: "Don't count us out, we'll be around forever!" Which probably isn't a good message. Other visual effects, e.g. the negative space in the FedEx logo, are more obvious.
Then again, maybe no one noticed it. Or maybe it's just a sideways 8.
I think the "!" comes off as corny and condescending to users.
Really?
