I agree, and that is what makes this so interesting. Lets say you had a 'kindle store' like thing but it was "News for You", and it had a search box kind of like a search engine box, but you could pull up your Kindle, any time something was happening, and type "Boston Bombing" into the search box, And poof you'd get all the stories about the Boston Bombing available to read after downloading them over the cellular network. Can you buy "inches of news" like you buy cellular minutes? With a roll over plan?
There are some tremendously disruptive businesses here.