Uber + Boatbound are teaming up for an on-demand commute by boat Monday Aug 5th (opens in new tab)

However, Monday Aug 5th is 3 days away and they still have zero details on how to use their service. Doesn't seem like the best business plan to me...

I salute companies which are quick to turn a negative, random event into positive publicity / users. We should all be on the lookout for ways to do this in our own businesses.