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0 pointsjfarmer12y ago0 comments

Alternatively, if you can't be first in a category then invent a new category in which you are first.

Who was the first human in space? Who was the second?

Who was the first human to orbit the Earth? Who was the second?

Who was the first human to set foot on the moon? The second? The third?

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jcmoscon12y ago· 1 in thread

I remember this from a book. Was it 22 immutable laws of marketing?

jfarmerOP12y ago

Yeah, it's the second law. One of the first marketing books I read that convinced me marketing wasn't all puffery.

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