Interesting 20 minute podcast on this topic:

Kid Rock Takes On The Scalpers

http://www.npr.org/blogs/money/2013/06/25/195641030/episode-...

Summary

http://www.npr.org/blogs/money/2013/06/27/196277836/kid-rock...

  1) More shows.
  2) Beat the scalpers at their own game.
  3) Go paperless.
  4) Don't sell the first two rows.