"Having to sit on the back of the bus" was considered a "simple annoyance" back then too. In fact they scolded her because she was making fuss about such a matter.

But the idea of bending over is the same -- I just magnified it so you can see it clearly. At least you now agree it's an "annoyance". Before you had it as a "non issue".

And no, a company using your account without your consent in ads is not a "simple annoyance" either.

Besides not having your consent, and you not getting paid, there are business, personal and other issues to consider. E.g account X appears in the "ad" endorsing some "Barista Bar". What if X has a competing shop of his own? Or is against coffee and stimulants and writes books on health diets? What if X is an employeer in a coffee shop, and his boss sees the fake twit as him endorsing the competitor?