So you two are saying the same thing.
The "me too" start up usually do provide some added value or a differentiating feature. However, since the big-name, established services are, well, so well known, they tend to identify the service "category". In this situation it's hard to differentiate your startup too much, as that would mean exclusion from the category.
A bit off topic, but while we are on the Back/Forward subject, I am suprised why there is no standard for implementing a "Forward Link" meta tag for website.
For example in HN news there are pages (next page), and so do most websites. Wouldn't it be great if there was a meta tag that specifies what this logical next page is... and pressing the forward button will take you there!
I think Opera is (or was) the only browser to support this.