Not that you are wrong about the writing, but the writing on the article is on par with similar content churn based sites, which has more to say about the collective reader base than the writer, in my opinion. They shouldn't be ashamed, they are writing exactly what they were asked for by their editor.
I turn off adblocking on long form well-written articles in order to support real writing for just this reason, though I wish there was an automatic way to do that.
edit: yes than, not then, and also churn, not church. That's what I get for writing on my phone.
