For example, if Ubuntu default installation would create a small (10mb?) sized volume filled with random bits and install an appropriate steganography tool designed to write/read encrypted data there, then it would enable anyone to hide some arbitrary data while having a file/software setup that's not distinguishable from millions of others in any way.
Good luck with that one. As a practical matter, this is unlikely to happen; hardly anyone requires steganography as part of their security solution (the MPAA stands out due to the use of watermarking). Email and online businesses were the killer app for public key cryptography; what killer app do you see for steganography?
Someone (preferably multiple organizations) should bundle steganography just because it's desperately needed for a tiny minority - doing so would not be because of a killer app but simply a service for public good, facilitating democracy, free speech, whistleblower protection, etc.
This is aligned with the stated ideals of multiple FOSS organizations, so it is feasible to assume that someone with popular widespread software (like, say, Firefox, Ubuntu or VLC) could do that for purely idealistic reasons. The software size is tiny, so the distribution overhead would be trivial while making a serious strategic change. Do it just because it can be done.
Imagine you wanted to leak something but don't want to attract attention to yourself. You could encrypt it (with the public key of the organization you want to leak to), hide it with steganography and then upload the result to some public place you know the organization would be monitoring.
If you had ready access to tools to do so you could do all that inconspicuously.
