The proposal went on to say that that people should apply for jobs using their National Insurance number (like a social security number, but basically just used as a UID with the tax office - I don't know what else a SSN does, but it seems to be more important than that.) This would mean that candidates selected for the first round of interviews would be chosen 'blind', even in small companies, which would limit this sort of subconscious discrimination.
I'd love to see this sort of idea resurrected; the article is an excellent advert as to why.
[1] before we got into a coalition with male Tories who think they got into oxbridge on merit...