The basic premise is that we've all become "walking data generators", and smart companies can take that data and use it to motivate better performance - just like video game designers have done for 40 years: http://loyalty30.com/resources/why-did-gamification-come-vid...
If you get a chance to read it, I'd love to hear what you think.
People I really respect have said some nice things, including:
"Loyalty 3.0 is filled with major insights, and does a brilliant job of grounding the reader in fundamental concepts around motivation, big data, and gamification - building on these concepts through real-world case studies that bring the combinations to life – and finishing with actionable ideas and next steps that enable you to test and operationalize these ideas in your own workplace and personal life." - Brad Smith, President & CEO, Intuit
"A fascinating insight into how companies are exploiting big data." - Mark Read, CEO, WPP Digital
"Rajat Paharia comprehensively explains how to create loyalty in the modern world full of data and connectivity. If you want to learn how to motivate and inspire employees, you must read this book.” - Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business
“Rajat pioneered the business use of big data and game mechanics to transform the customer experience. A decade before anyone else, he saw that the same techniques that video game designers had used for years — fast feedback, badges, competition, goals, and leveling up — were also incredibly powerful for motivating behavior outside of games, and an industry was born. This book shares his secrets." - Clara Shih, CEO, Hearsay Social, author of The Facebook Era, and Board Member at Starbucks
"Relationships are the single greatest asset for all organizations. Relationships with customers, relationships with employees, relationships with partners. In Loyalty 3.0, Rajat Paharia reveals the new science of relationship building through big data and gamification." - Tim Brown, CEO, IDEO
“In this powerful and groundbreaking book, Rajat Paharia clearly demonstrates how big data, motivation, and gamification can be utilized to create true engagement and loyalty. We believe Loyalty 3.0 will be a game changer for our associates and guests.” - Ray Bennett, Chief Lodging Services Officer at Marriott International
