so.. not leasing.
Remember, this is the industry which inspired the term "built-in obsolescence". It is also the industry which found it profitable to buy regional transit companies, and run them to the ground to encourage people to buy new cars instead. There is a certain level of distrust backed by history here.
i believe it is a matter of restructuring both risks and incentives to make the downstream match the upstream, as you say.. for example, with the saas approach, for say 5k a year, your 5k profit over 5 years per user (add 5k for R&D and 5k for a facelift) turns into 20k profit over 10 years.. and the user gets a guaranteed service - the user and manuf. interests align..
The bigger issue I think, in terms of turning around the current approach, is actually a cultural one in which a car is a personal 'fetish' object rather than the cumulative efforts of a supply chain bundled into a personal transport service.
What you're suggesting here is a mandatory car disposal/recycling fee that must be paid for by the car manufacturer along with an additional parts tax/fee to incentivize improving longevity of the original parts.
1.major cost of delivering a big product with little or no involvement / feedback from customer. 2.customer gets to pay for only the useful life of the service
That is.. saas is a method for sharing risk and aligning usage goals. i am quite definitely not talking about any mandatory structure.
