> Yes anecdotal evidence is useless, but you consider not agreeing to sit through 30 mins of ads before you see something that you already paid €10 for is 'unreasonable' !?
Yes, I do. Ads are a cheap way to make something profitable that would otherwise not be. You should be thankful we even have theaters these days.
If you think it is unreasonable, why don't you find something better to do with your time and money? You could make a nice dinner for two with €10 and have a much better time than you would being angry at ads and those rich assholes in Hollywood. Nobody's forcing you to watch films.