However, more broadly, I believe a lot of problem is the asymmetric abuse of rhetorical language by the clever silicon valley execs. Once you have the public using your terms, they're on your terms.

It's why the word "surveillance" is so critical to the discussion: People know what it means. "Analytics" and even "privacy" are euphemisms that keep average people uninformed or placated.

Fighting fire with fire, I'm simply trying to get some terminology inserted into the discussion that isn't from Palantir's website or the (PR) media.