I'd go further than that. A bunch of people are expressing surprise/outrage that a bunch of companies that spy on for profit you at the service of the advertising industry are sharing the fruits of that spying with the government for national security.
No, the greatest minds of our generation are still working where they always have: in academia, research labs, etc. The people figuring out how to get consumers to click are the top 5-0.5% minds. When I look back at people from my high school, most of the tippy-top people are getting PhD's and figuring out how to do nuclear fusion. It's the next rung down that are working on Wall Street, Silicon Valley, etc.
