If he's the only person who refuses the job, yes. But the overall effect depends on how many people refuse the job. If a significant percentage of technologists with in-demand skills refuse to do a particular kind of work, it will become harder for a company to hire that kind of employee. Lots of companies in the Valley are already having trouble hiring enough skilled staff, and competing on intangibles, ranging from perceived interestingness of work to perks like gourmet lunches, is one axis they use to try to get employees.