What kind of leader hides? It's like a man who won't shake hands or tell you his last name. It's just strange.
Do they think people are going to avoid Zoho because it's Indian? Facebook, Google, Craigslist, & a bunch of others were started by Jewish founders and you know how people have and continue to feel about Jews. Their ethnicity didn't impact them negatively.
Hell, Americans are paranoid about the Chinese and yet still we buy Made in China products.
Zoho should be proud. It came from India, it's privately held, profitable, and hasn't taken venture capital or bank loans. I'd put my name all over that If I were the founder. That's an amazing feat.