Second, they get in the news once, minor uproar (particularly on the internet), then... nothing. Maybe in cases like the The Pirate Bay blockade, which gets through to certain news sites from time to time whenever they get a new domain name or host, where they remind the audience that for that single web page, ISP's have been made to censor it by court order (and need to update their blocked domain names / IP addresses)

>... I find it hard to care.

A name defines, your name and your privacy; defines you exclusive of everything and everybody else. Without privacy, arguably you do not exist.