So yeah, no, I am not influential on Facebook.
Can anyone who actually has logged in to Facebook in the last year beat that? 24?
You could test by posting a status with a bit.ly link where you're the only one who has permission to view the status, and see if you get any clicks on that link.
this seems like a constant rather than a variable.
Either way, from an experimental design perspective, leaving that assumption untested is unwise.
There are three responses: (a) find a way to make it look like clicks and views are relevant (and there's a whole set of evangelists who are into that form of self- and other forms of deception, and I believe they're all doing the world a grave disfavor), or (b) look for other metrics, or (c) don't worry about it and stick to the common wisdom regarding how to go about persuasion and networking while being essentially decent about it.
It's almost an obvious application of the '1% rule', but the nature of this sort of thing is that it's hard to appreciate at a gut level until you generate some data yourself. The imbalances between actual audience and intuitively-observed audience is just too extreme.
I am not a Facebook user, or a heavy user of any social networks or sites, but several days ago I joined a 2nd level discussion on Reddit with a one sentence post, and wiki url, about a shipwreck that was slightly relevant to the discussion. I received about a dozen up-votes for this post.
After reading this article I went to Wikipedia to check their article view stats. I was slightly surprised to see that on the day I posted, the page view stats for the wiki article went from a usual 300 page views, to 1500 for that day only.
So even though I did not create any new content, I did perhaps influence 1200 or so people to spend a little time thinking about a shipwreck that I was thinking about, with a single sentence.
http://stats.grok.se/en/latest/Batavia_%28ship%29
edit: spelling
I for one read this on HN and then saw it on one of my friend's Facebook immediately after (you and I have 27 mutual friends apparently).
Edit: Pity if so, since I'm not on Facebook.