~400 cals or so.
Or taking it further with blending/vitamixing (so you keep the fiber) veggies.
I thought this was the most hilarious article I've read. And it was not sarcastic...
Better discussion then I can espouse. Small summary, we don't necessarily know why whole foods > substitutes, but they are, ergo risk of non-intake of whole foods doesn't make sense for some anecdotes of a few startup folks.
Quoting from the list of ingredients for ON[1], this is wrong: Natural and Artificial Flavors, Acesulfame Potassium.
[1] http://www.optimumnutrition.com/products/100-Whey-Gold-Stand...