As someone else in biotech, I agree with your sentiment. I would advise the guys behind this to go back to making social networking and photo sharing apps and leave biotech to those who know what they're doing. You can't just say "oops" and apologize when you put someone in the hospital, or worse. It's not like if someone hacks your Instagram account.
You are EVERYthing that is wrong with startups. I would advise you to quit criticising the audacity of a team that is trying to change the world for the better. How many startups can legitimately say that?!
In your boundless zeal for "innovation," you have completely failed to comprehend what I was saying. Putting someone in the hospital is no laughing matter. You can't just "iterate" and "learn from your mistakes" in biotech. We're talking about life and death here, not some filtered hipster cat photos.
We're talking about life and death now? That's quite the extreme you've just jumped to. After reading through the ingredients being used in Soylent none of them seem particularly life threatening (Cached version, site seems to be slammed: http://webcache.googleusercontent.com/search?q=cache:f487PaT...).
I admit they need a warning of some sort on the campaign, and they should probably link to his blog posts about everything that goes into this, but the "life and death" argument is a bit extreme.
Not get caught up in the hate/arguing, but if they're raising money for this, and will be apparently working within the FDA guidelines, wouldn't they have strenuous testing before they release this to market?