I start with that, because the first reply is "what do you mean by 'works'?"
Do you mean that people will use what you've made? Find a small group of people who you think would use what you've made and see if they're still using it after X weeks.
Do you mean that people will tell other people what you've made? Check your stats on an invite system, or new signups, or whatever you need to answer this question.
Do you mean that you'll be able to market and convert customers at affordable prices relative to revenue? Will you average spending $20 on advertising to bring on a customer who buys $5? Or will you spent $5 to bring in $20 of business?
Do you mean "will the thing I made be interesting to the group I'm trying to sell to?" There are many instances where a company made something, found out it wasn't interesting to the group they were trying to sell to, but that someone else found it very useful.
Give us more details, and we can give useful answers.
We are working on a social rating platform where users can add items (things, products, people, companies, events, abstract things, places...no limits), review the items, rate them and create compares between multiple products so other users can vote. Those users can follow other users, items and compares and if there are new interactions with those items or by the users they follow it will show up in their stream. They gain experience points with every action they take for certain items, they get badges and rankings for certain keywords, so for example the person doing the most ratings, reviews etc. for video games will be the #1 on the video games list. Users can select that they “have” certain items which then go into their achievements list or “want” and they go into your wish list. When you search the site you can see if you friends (people you follow) have interacted with items in the search results.
We have the chicken and egg problem, we need a lot of content so the site will be useful to the users and to have a lot of content we need many users. Imagine if you had 30 friends on our site who all reviewed and rated items or you could see your wife’s or girlfriends wish list the site would be very useful to you as you know all those people but if you are the first on the site you don’t see the point why you should add items or rate or review…. I am aware that every user generated content site has the same problem but I believe the concept is good (or maybe I hope?) and I am wondering how long it will take to users understand the full idea behind the site and the concept.
