It's not as clear cut as the P vs P you make it be, anyway. In many cases you're better of with Google that with some _small_ paying service your paying $20/month to use, merely because Google has more money/people/tech to spend on making the service better, avoiding to fall under, etc.

As for paying a _large_ company to their service, well, if you're like 0.001% of the profits of the service you're paying for, you're not much of a customer with influence, no matter how much you pay. And in most pay-for services you are just that, a small decimal percentage of their business.

Now you could count on your interests aligned with the other customers (so that they could not annoy you without annoying a large percentage of their users) but there lots of cases where that's not the case.