The problem now isn't overcoming the language, or figuring out what to do, it's staying focused on what's really the same boring implementation you've been doing since the beginning. I know exactly what my next thousand lines of code are going to be. I just can't bring myself to sit down and type them out for hours on end.
What are you writing in? I felt exactly the way you just described when I was doing a lot of CRUD in Java. If you are experiencing this coding malaise, the kind where you've done your thinking and you know exactly what your fingers are going to be tapping for the next 12 hours, your tools are truly letting you down.
Your tools are also putting you in danger, because somewhere out there, a competitor is using a better set of tools to finish the task in a tenth of the time and move on, with better motivation as well.
Does it make sense to speak of "non-programmers who write software?" In some ways, it seems like the act of writing software is exactly what makes a person a programmer.
I'm not trying to play games here - I do understand what the writer here is getting at. People who have no background in software, somehow muddling their way into an application, for better or for worse.
But after a while, that ballet dancer who wrote his own ticketing app, or that lawyer who wrote his own billing app,... they become programmers. Maybe bad ones, but programmers nonetheless.
In the case of custom software development -- also home design -- the happy medium surely involves the professional working closely _with_ the client.
OTOH if you have sufficient skills and the time to combine both roles I say: Go ahead and enjoy the ride.
"I mentioned by way of contrast that I am in the "software business." Now, I love what I do for a living, but really, generally speaking, the occupation does not bring me into contact with a lot of attractive and available young women. It is nothing like, say, being a photographer, a marketing or media exec, a fashion designer, a yoga instructor or a lifeguard. There are probably a hundred other such occupations. Better than all of them must be, "straight male ballet dancer" or running a dance company."
Maybe you should all be starting your own dance company instead of a software start up?