$1,000,000 is an ambitious goal for 2013, due in large part to the plan to invest in staff. As stated in the 2012 end-of-year newsletter the Foundation plans to hire on a number of full-time staff, in addition to increases in project, conference, hardware, and legal budgets.
As Justin T. Gibbs wrote in the newsletter,
"This next year we are investing in staff. Staff to bolster FreeBSD's amazing community of volunteers. Staff to scale the FreeBSD Foundation's funded development initiatives. Staff to double our capabilities in a single year."
(http://www.freebsdfoundation.org/press/2012Dec-newsletter)