A condition of this merchant account is that if someone issues a charge-back on their creditcard, if the merchant can't prove that the card owner brought the service/product then the funds are taken directly form their merchant account by the bank and then given back to the card-holder.
This is why anti-fraud systems are so important to merchants.
Case: I steal your creditcard, I buy a tv worth $10, 000. You notice this, and chargeback the merchant. The merchant has to pay you $10, 000 and he lost teh cost price of the tv he sold me (say $7, 000).
So by accepting your stolen card as payment, the merchant just lost $17, 000!
Source: I build payment gateways.
In this case the merchant only loses the cost to the vendor ($7,000). Good catch.
1) Store buys TV (COGS = $7K): -$7K
2) Sold TV for $10K. Realized P/L: $3K
3) $10K refunded (chargeback): -$7K
4) TV is gone as well. Inventory: -$7K
5) Potential profit loss: -$3K
Total loss: (7+7+3) = $17K
2. Store sells TV. +$10000, subtotal: +$3000
3. Store pays chargeback. -$10000' subtotal: -$7000
You can't double count the TV, and IMO, you can't count the potential profit loss either, as that's covered once the store buys a replacement TV for inventory. There are fees on top of the above, but the store is out the COGS and fees, not double the COGS, plus the margin.
edit: the credit card companies and merchant banks have the ability to 'reach back' for a number of months.
A stolen CC is useless if no merchant accepts it.