He is, in a useless kind of way. It's one thing to think this way and another thing to propose that everyone voluntarily adopt social mores that put them at a disadvantage relative to the people who continue to use the same old stratagems. For something like that you need a social movement organized around a moral cause, with constant moral vigilance against cheaters (who would otherwise prosper, and might prosper even in spite of such vigilance.) That's unlikely enough, but it gets worse. Skill at organizing and inspiring a social movement is, by my guess at least, highly correlated with skill at succeeding sexually under the current social conventions. The people who are highly motivated to change current social mores around dating are exactly the people who are least likely to inspire a following.

Take it from someone who wasted his first five years after puberty learning the hard way :-|