Let me tell you it's not exactly happy land for us consumers either. Apple's "cloud" is a mess. And don't even get me going about the "new" and "improved" iTunes. Frankly I pity developers, cause Apple's mess is giving them a bad name.
I can't think of 1 icloud enabled app (on Windows or Mac) that I've used that worked well. The apps themselves are fine, it's the cloud integration that fails. I mean just look at Apple's own forums.
After 10 years as a Mac user, I'm actually considering moving back to Windows. I'm just over it. It's like every new OS (or app) something goes missing. I'm tired of spending hours searching for replacements for features Apple has removed. And I'm tired of being force-fed services and apps (that Apple's PR states is "gonna change my life") still in beta.
Ok ok //end rant