According to project Thor, it would not be that cost efficient. The wikipedia page states that the rods would need to be at around 8 tons. A ton of tungsten is around 50k$ so 8 tons is rather negligible. What is very expensive is to get 8 tons of material to space. During the space shuttles era, bringing a kilogram of matter to space would cost around 20k$. A ton is 907 kilograms.
8 x 907 x 20 000 = 145M$ per payload.
I don't have the exact numbers for the cost of an ICMB with a nuclear warhead but I'm pretty sure that it is less than that. We also didn't factor in the cost of maintaining an orbital launcher, possibly manning that thing and other costs which being in space incur.
Maybe with newer launch methods bringing goods to space will be cheaper, but I don't think we'll see this kind of tech unless costs decrease to around 2000$/kg to space (1/10th of what it is now).
http://en.wikipedia.org/wiki/Kinetic_bombardment