Increasing demand of a finite resource drives the price up. This drives the demand up even more.
The real value of a Bitcoin is still in USD, of course, so at some point it's going to cross over a line where the people holding Bitcoins want to get rid of it.
Decreasing demand of a finite resource drives the price down. This drives the demand down even more.
The fact that the price is accelerating so quickly indicates a runaway effect.
What, do you _really_ think the real-world USD value of all the Bitcoins in the world has doubled in two weeks?