...because Kickstarter is not for preorders. Also, my car is an awful boat.
The post itself says, "The new guidelines only apply to [projects] that are developing new products ... that backers are expecting in their mailboxes." They're not disallowing such campaigns at all. But we are offering an easier alternative.
[Edit: clarity]
And what's wrong about having a place to discover cool things you can pre-order? I pre-ordered a Pocket Monkey on Swish a few months ago. It came this week and it's awesome.
I'm not sure many people spend time browsing for things to back. People just hear about interesting projects via HN, twitter, reddit, facebook, etc., and then transact via Kickstarter.
I'm not saying that an alternative browser for Kickstarter projects doesn't have merit. Or that a meta-directory sat on top of Kickstarter (and others) isn't a useful service. I'm just saying that your framing of it (pre-orders) is actually opposed to the ethos of the underlying service.
Both consumers and sellers want these transactions to happen, and we want to (eventually) be the best place to list. But for now, we're starting by being the best place to shop.
I still think this has the potential to become a great service, but I'm not convinced you understand (yet) the pain/problem that you've built a solution for.
Some creators need the money up front, but most don't. (Creating the prototype was comparably expensive, and they found a way.) Once you have the Purchase Order, it's a lot easier to get VC funding, a bank loan, or use friends/family/savings. If your project is very successful, you can deliver in batches and we will release your money accordingly.
One of the weird things about Kickstarter is that every product needs to explain why they need the money, even the ones that don't.
Treating it as such is not only incorrect but actively hurts the Kickstarter concept and brand. You are literally causing direct harm to the service which your website is largely dependent on. That's very uncool. :(
Isn't Kickstarter always trying to get people to stop referring to them as preorders? You are supposed to back a project, and you are supposed to get a reward if its successful; but they are NOT preorders.
That's where people keep getting in trouble. They "preorder" something off Kickstarter and then complain when the project fails.