I'm curious though, how high a transaction fee would you pay if you were on a free plan? Most merchants HATE percentage fees and want them gone completely. With that in mind we do our best to minimize them.
Maybe TicTail will be a huge success. My point is that even though they have 10,000 customers we should hold our judgement until they get their business model up and running properly. When the dust settles, we'll have a better idea of how they're doing.