The real winner here might be Prismatic. They already do awesome machine learning based discovery. If they'd add an RSS
reader (not just RSS feeds into their discovery machine) they'll get every one of millions of users moving off Google Reader.
Due Disclosure: Though I have no official connection to Prismatic, founder Bradford Cross is a friend and I am biased to Prismatic. It is awesome. Try it at http://getprismatic.com/