Actually, the MPAA have shoved their legislative agenda down the throats of moviegoers for many, many years now. Why do you think there are still people who make the mistake of calling copyright violations "theft" even after billions of bytes have been wasted on that semantic debate? Because a constant stream of propaganda has been devoted to drawing that connection in all of our minds.
What "constant stream of propaganda?" I've never seen a movie that tells me to think of copyright violation as "theft." Indeed, the standard "FBI copyright warning" at the beginning of movies calls it infringement.
