Not the means, it's the end, and everything feeds to that. Especially search with their "updates," Chrome, Android, UI etc. Hinton has his work cut out, make users click on ads! Looks like playing with colors has been milked already.

"I would argue that Google has had the largest impact on information dissemination , since the invention of pen and paper."

Because they are a search engine and is used by most people. Now, however, Google is replacing information with ads and with sub-par information that is beneficial to their bottom line. That hurts creators, readers and society in general.