This is definitely a cool hack, but it does not involve 3-dimensional projection. This is a 2D image cast on to a 2D projection plane with no stereoscopic effect. That makes the term "3D hologram" a misnomer at best, and a gross misrepresentation at worst.
Because of this mislabeling, we're all sitting around talking about the inaccuracy of the title, rather than the fun part. That's the fault of the person who titled the article, not the person pointing it out.