You'd think so but a good friend of mine (hope he doesn't mind me sharing this) founded Syncplicity. A name I thought was brilliant until I saw him at a networking event:
Him: "The company is named Syncplicity"
Them: "Simplicity?"
Him: "No. SINK-plicity"
Them: ???
Him: "We're Dropbox for enterprise"
Them: Oh, I love Dropbox!