"Google is trying to swindle people with dishonest PR stunts" translates into "Google is doing the normal pr stunts that every company attempt; there are problems with most pr."
In 1998 researchers with a 1000 subjects found a 93% confidence of predicting whether a comment was made by nirvana or not nirvana just from reading the post, based on phrasing such as "the real reality distortion field".