You're missing my point and resorting to sarcasm - very nice </sarcasm>. My point is not that Hive is the better choice because everyone is going to reload their data frequently. My point is that if you want a fair benchmark, don't use an obviously slow data format for Hive. They spent time importing data optimized for RedShift, but they took a very naive approach for Hive. I'm sure RedShift will still be faster, but not 10 times faster.