* You launched too late. You have 9 days for this to build traction and then you have to wait until next year. * You're charging to much for 1x1 * The price seems to be the same for all squares no matter where they are * You have to scroll to see some squares * You should have given away a lot of free squares so it wouldn't just look empty

For something like this I think you need a lot of marketing. Here is how I would have gotten word out for cheap:

* Give free squares to facebook fan pages (ideally fans of people like Bieber, Twilight, 1D, etc) in exchange for posting the link * Do a competition on a large facebook fan page to give away free squares * When a valentine pic is added, an email is sent to the valetine telling them someone has added their pic and to come back on valentines day to see a roll-over note * Integrate Facebook so that you get people updating Facebook when they add someone